Banks are changing their emphasis from physical to digital signage over the last two years. As the industry shifts from-brick and mortar to e-commerce and digital signage, banks are finding more ways to incorporate these media into their activities. A few years ago, a bank could not afford to have a single sign inside the ATM to tell customers where the ATM was located or how to use it. However, with the current advancements in technology, banks can add digital signage to their branches to ensure that customers find their banking options quickly and easily. In fact, customers will find that by staying up to date with digital signage, they can maximize the usefulness of the digital signage for the bank.
Many brick and mortar banks have already begun branch changes to accommodate client expectations. Digital signage provides a variety of tools to assist in this process of branch change. For instance, it serves as one component of that all-encompassing omnichannel consumer experience by providing the same message as on-screen and mobile applications but on an entirely different platform. A bank with a strong signage presence can increase the number of customers and potential customers at each location by making digital signage an integral part of the overall customer experience.
The additional communication provided by a digital signage system is another way in which customers can benefit. Not only does the signboard show current information about the branch, but it also provides an interactive map that customers can view. When they are planning a trip or a shopping excursion, they will likely look at the digital signage to get directions to the location. Along the same lines, customers will be able to see which restaurants and businesses have the best deals in town. By adding this feature to the digital signage, banks can increase their customer base significantly.
Another way in which digital signage banks can benefit is by providing the ability for customers to interact with the branch’s employees. Most digital signage systems allow viewers to answer short questions or give feedback via a touch screen interface. Viewers can even alter the content they are viewing on the sign by selecting different language options, sorting categories, or even adding new items to the menu. This interaction provides customers with the ability to not only see what is going on within the branch but also lets them ask questions as well. In turn, when a question is asked, employees can easily return a customer’s call and help them out.
An even more powerful feature available in digital signage banks is interactive capability. This allows viewers to be able to use voice commands to interact with the bank’s programs and activities. For instance, customers can be given the option to call a particular account or enter a payment card number simply by saying the word “charges”.
Digital signs are quickly becoming a standard component of many banks across the country. With all of the benefits digital signage displays have to offer, this type of advertising is a no brainer. These signs provide customers and employees with a more convenient and interactive way to interact with the banking industry. Furthermore, the interactive capabilities make for a more attractive way for customers and businesses to be able to view their bank’s services and products. This new functionality is sure to bring even more success to the banking industry, and help digital signage become even more popular than it already is.